CAMPAIGNS & SOCIAL MEDIA
World Toilet Day / Period Bathroom of the Year
4.5 billion people lack access to a sanitary toilet, which is particularly problematic when someone is on their period. Those who menstruate have common needs linked to toilet visits. For example, they must have access to hygienic menstrual protection and a safe space where they can change it. No matter what protection is used, they also need soap and water to wash their hands and reusable menstrual products, and bins to throw away disposable products. Did you know that in Sweden 7,000 tonnes of rubbish is flushed down the toilet every year and tampons are one of the most common “wrong flushes”? A trash bin in the bathroom is an easy way to avoid spending unnecessary time and money on drain blockages .
The issue of period friendly bathrooms is close to our hearts. Since 2018, we have been raising awareness about this issue on World Toilet Day/19th of november. We have instituted the award Period Bathmroom of the Year (Femtopia in 2018 and Yodabee in 2019) and in 2020 we released this clip (fpr English subtitles click on the three dots in the right corner):
Activist of the Month
Every month we elect a person, group or organisation who fights for menstrual equity and deserve praise for it. You can see all the previous winners at #månadensmensaktivist.
Bloody Serious Art
In October 2019, we launched the campaign Konst på Blodigt Allvar (Bloody Serious Art) in collaboration with the artist Re: Nude. Re: nude is one of the artists who was supposed to be part of the art exhibition at Kulturveckan in Sölvesborg 2019. Her planned participation was controversial.
There are political forces that want to remove human art from the public sphere, who think it is inappropriate, ridiculous, even something you should protect their children from. Is menstruation really that dangerous?
There are political forces that wants to remove so called “period art” from the public sphere, who think it is inappropriate, ridiculous, even something you should protect their children from. Is menstruation really that dangerous?
Art can evoke emotions, create memories, educate, inspire, start conversations, be beautiful or outrageous. It’s up to the viewer to decide! That’s why we launched the mini-campaign Konst på Blodigt Allvar. The aim was to explore what period art actually is and what it means to different viewers. We wanted to show all the positive effects that come from creating or seeing a piece of period art. We encouraged people to post a picture of some kind of artwork or cultural expression with a menstrual theme on social media and describe what they thought and felt as spectators. Everything is collected on our Instagram under the highlight MENSKONST (translates to Period Art).